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Many authors have attempted to define the notion of Integrated Marketing Communications, and as we will see later on, the definitions vary a lot from one author to another, from one marketer to another. Like any term, IMC is subject to varying interpretations.
At the 2004 Geneva Motor Show, a 60 centimetres (24 in)  stretched limousine version ( m (216 in)) prototype was shown, made by Stola . and named as the "Stola S85" to celebrate the Stola company's 85 years. The car is equipped with beige leather interior and electrically adjustable rear seats. The car has also a minibar with refrigerator , multimedia system with GPS navigation system, internet access, fax machine and a DVD player.  With 230 PS (170 kW; 230 hp) and all these extra features the converted car weight 2,030 kilograms (4,480 lb) and can accelerate from 0 to 100 km/h (62 mph) in seconds, while its top speed is 230 km/h (140 mph).
The message here: Do your homework , long before you approach acquisition candidates. Develop a sound investment thesis, based on a clear growth strategy and an understanding of your basis of competition. Then be prepared to act on that homework. Go after targets that you already know intimately. Go to the table frequently, but don't bite off more than you can chew.